How ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’

In a way, the ’90s never really left us. But for fashion and beauty brands in 2024, the decade—and the women who helped define it—are undeniably back. In March, Monica Lewinsky was revealed as the face of a campaign for clothing brand Reformation and Fran Drescher starred in fashion brand AMI Paris’s spring 2024 campaign. In the last […]

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